The main competitors for Veen water in the luxury water market:
Bling H2O Elsenham Lauquen Karoo Finé Iskilde VOSS Fiji cloudjuice Fillico Evian
The products of those brands can be summerized into two categories.
1. Luxury and Jewelry
In this category, the water companies such as Bling H2O and Fillico are selling their water not only in the name of their water quality but also in the name of the design and the style of the bottle. This category is mainly targeting people who are really into fashion and also have the money to buy the level of luxury water, such as celebrities, stars and artists.
2. Spring Purity& Natural Mineral
In this category, the remaining water companies, Elsenham, Lauquen, Karoo, Finé, Iskilde, VOSS, Fiji, cloudjuice, Evian, are selling their water in the form of artesian spring water and natural mineral water. Also, our company Veen water beloings to this category. These water companies all promote their water by using the natural impression of the water source. Moreover, the sources always have amazing stories and attracting features. Their target markets involve fancy hotels, exquisite restaurants, bars and night clubs. Obviously, they are targeting high-end customers.
To be continued... Edited by Nan Cao (Turunen)
Just in case you have not noticed, a program coming from the Finnish channel yle tv 1 - about bottled water buisiness - pullovesibisnes on Thurday at 22:00, might be of interest to your group;)
ReplyDeleteI like the fact that you guys already have identified some competitors. However, it will be good to include market share distribution if found in the follow up post.
ReplyDeleteI forgot to add. It is important to identify what are the competitors that are in Saudi Arabia specifically and which ones are just competitors in other markets. This will help you when you have to decide with entry mode is going to be used by Veen water in Saudi Arabia. For example, if you guys are going to choose to import the water bottles through local distributors, you will have to rule out all the distributors who sell your direct competitors products.
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