Action Plan

Campaign title	Entering into Saudi Arabia
Campaign duration	1 year
Campaign objectives	To open the market of Saudi Arabia and support implementation
Marketing activity	Resources required	Staff responsible	Start date
1.      Market research ·           Establish research team ·           Set the goal ·           Collect the  related data ·           Analysis the date ·           Final report	Collection of related data, local partner, market researcher	Research team	01/01/13
2.      Contact the distributor and establish relationship ·         Analyze the strength of each  distributor ·         Choose the best one ·         Establish long-standing relationship	Information of partner, network	Director of Operations	01/02/13
3.      Decide marketplace ·           Analyze marketplace ·           Cooperate with local partner and  distributor ·           Decide target cities	Result of market research, market goal	Distributor and Director of Operations	01/03/13
4.      Visit and choose local hotel and  restaurant ·           Choose  hotel and  restaurant based on market research ·           Definite  economic profit and responsibility ·           Establish long-standing relationship	Hotel background information	Distributor and VEEN representative	01/03/13
5.      Prepare logo and label ·           Decide the design requirement ·           Contact designer ·           Decide design alternative ·           Manufacture new label	Designer	Designer and production facility worker	01/04/13
6.      Set a price ·           Analyze the results of market research ·           Combine with market goal ·           Decide the price	Income level, purchasing power	Sales Director	01/05/13
7.      Finalize contract with distributor ·         Specify distributor’s responsibilities ·         Includes wholesale price, specific hotels and restaurants where it will be distributed, inventory management, transportation agreement	Negotiation with distributor, lawyers’ advice	Distributor and Director of Operations	01/06/13
8.      Transport the products ·           Analyze the convenience and cost ·           Choose transport vehicle ·           Schedule the shipping time	Related  information of transportation	Director of Operations	01/11/13
9.      Market entry ·         In coordination with SAUDI HORECA 2013 exhibition	Staff present at exhibition	Sales director	01/12/13
10.  Promotion of products ·           Using popular events, such as exhibitions, sports, and religious events  ·           Cooperate with  airline companies ·           Hotel exhibitions ·           Using wedding planners	Related companies, financial support, social relationship	Sales director and distributor	01/12/13