CAGE

The table below depicts a CAGE comparison of the Finland with two candidates.

	Finland	UAE	Saudi Arabia
Cultural Factors Language Religion	Finnish(93%) Swedish(6%) Evangelical Lutheran 89%, Russian Orthodox 1%, none 9%, other 1%	Arabic English widely spoken Islam 57.0%, Hinduism15.0%, Christianity 9.0%, Buddhism 5.0%, Baha'i 1.6%, Druze,Sikhs	Arabic(90%) English widely spoken Muslim (official) 100%
Administrative Factors Trade bloc Currency Colony/Colonizer Corruption 2011 (10 low, 1 high) Legal Origin	EU Euro No 9.4 Swedish rule	GCC ,MEFTA Dirham No 6.8 British rule	GCC ,MEFTA Saudi riyals (SAR) No 4.4 Islamic law
Geographic factors Adjacency Land Area Climate Zone	Norway 727 km, Sweden 614 km, Russia 1,313 km 337,030 km2 Temperate and Cold	Oman,Saudi Arabia 83,600d km2 Tropical	UAE,Oman,Yemen, Jordan,Iraq,Kuwait 2,149,690 km2 Subtropic
Economic factors GDP per capita 2012 Human development index 2011 Internet Penetration	$36,236 0.882 rank: 22/187 88.6 %	$48,158 0.846rank:30/187 70.9 %	$25,465 0.770  rank: 56/187 38.1%

The biggest differences between Saudi Arabia and other two countries are high level of corruption and low level of Internet Penetration and GDP per capita.

In Finland, in contrast to using only distributors as in foreign markets, Veen mainly works with direct selling to clients. Veen's clients in Finland include: Ravintola Loiste, Bacchus restaurant, Ravintola Lyon, Lehtovaara ravintola, Postres Oy, Fresco ravintolat oy, Krapi, Ravintola Siberia, Hilton Kalastajatorppa, Design Forum Finland, Uusi Seurahuone, Majan Herrat Oy, Design Museo, Ravintola Juuri, Stockmann, Långvik, Cafe Lasipalatsi, Ravintola Aito, Bistro O Mat, Wiklund, Henriks, Bläk, Tiiliholvi, etc. Although Veen does use the wholesalers Heinon Tukku & Metro tukku in Finland. The Finnish market accounts for about 20% of revenue currently.